10 Best SEO Tools for Small Businesses [How to Use for FREE]

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Search engine optimization (SEO) plays a crucial role in the success of any online venture.

However, we understand that budget constraints can often hinder your ability to invest in expensive SEO tools.

That’s why we’ve curated a list of the top 10 Best SEO Tools for Small Businesses specifically tailored for small businesses, and the best part is they’re all free!

In this article, we’ll introduce you to these powerful tools and provide step-by-step instructions on how to make the most of their features.

So, if you’re ready to boost your website’s visibility, increase organic traffic, and outshine your competition, let’s dive into the world of affordable and effective SEO tools designed with small businesses in mind.

Here’s a quick breakdown of some of the most popular SEO tools on the market, including free and paid options, so you can use them immediately to take your digital marketing business to the next level.

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In this article, I’ll share the 10 best free SEO tools for small businesses and how to use them. So, let’s start…

Top 10 Free SEO Tools You Need

One of the most important components of a successful online presence is utilizing the best SEO tools. There are many options, and some of the best SEO tools for small businesses are free and paid.

Here are the 10 best SEO tools for small businesses and how to use them to optimize your website:

best seo tools for small businesses

1) Google Keyword Planner

The Google Keyword Planner is a free, easy-to-use tool for brainstorming new keywords and researching existing ones.

Best SEO tools for small businesses are popular among digital marketers because they are simple, intuitive, and have many features.

The Google Keyword Planner is an invaluable tool for any digital marketer. It’s free, easy to use, and packed with features that make it the perfect choice for keyword research.

best seo tools for small businesses

Here are three ways you can use the Google Keyword Planner to help your digital marketing efforts and the best SEO tools for small businesses:

👉 Brainstorming New Keywords:

  • The Google Keyword Planner lets you quickly and easily identify and generate new keyword ideas.
  • It provides detailed data on search volumes and related terms, giving you the insights to find the right keywords for your campaigns.

👉 Researching Existing Keywords:

  • The Google Keyword Planner provides an invaluable resource for researching existing keywords.
  • It allows you to compare different keywords, determine their level of competition, and identify which ones are worth targeting.

👉 Tracking Performance:

  • The Google Keyword Planner also allows you to track the performance of your keywords over time.
  • This helps you identify which drives the most traffic and conversions and adjust your campaigns accordingly.
  • 👉 Search for new keywords:
  • Enter what you’re targeting (e.g., online grocery shopping) and then select up to 10 related words or phrases (e.g., groceries online, buy groceries online, online grocery store).
  • The tool will provide you with an estimate of monthly search volume, and ad cost estimates per click based on your keyword bids.
  • The Google Keyword Planner is a powerful tool for any digital marketer. Its easy-to-use interface and comprehensive features make it the perfect choice for anyone looking to make the most out of theirs.

8) SEMrush

SEMrush is regarded as one of the best SEO tools for small businesses.

Best SEO Tools for Small Businesses
Source by SEMrush.

Its comprehensive features make it an essential resource for optimizing websites and driving organic traffic.

With SEMrush, small businesses can conduct in-depth keyword research to identify the industry’s most relevant and high-traffic search terms.

This tool also offers competitor analysis, allowing businesses to gain insights into their competitors’ strategies and find opportunities to outperform them.

Additionally, SEMrush provides on-page optimization recommendations, helping businesses optimize their website content for better search engine rankings.

The tool also offers backlink analysis and tracking, enabling businesses to monitor their backlink profile and identify link-building opportunities.

With its user-friendly interface and powerful features, SEMrush is the best SEO tool for small businesses to compete effectively in the digital landscape and achieve their SEO goals.

9) Ahrefs

Ahrefs is one of the best SEO tools for small businesses.

Best SEO Tools for Small Businesses
Source by Ahrefs.

With its comprehensive suite of features and user-friendly interface, Ahrefs provides small business owners with valuable insights and data to optimize their websites and improve their search engine rankings.

One of the standout features of Ahrefs is its powerful keyword research tool, which allows businesses to identify relevant keywords with high search volumes and low competition.

This information is crucial for crafting effective content strategies and targeting the right audience.

Additionally, Ahrefs offers robust competitor analysis, backlink monitoring, and site auditing capabilities, enabling businesses to stay ahead of their competition and identify areas for improvement.

With its intuitive interface and extensive range of features, Ahrefs empowers small businesses to enhance their online visibility, attract organic traffic, and achieve long-term success in the ever-evolving world of SEO.

2) Rank Math

Best SEO Tools for Small Businesses
Source by Rank Math.

Rank Math is a WordPress plugin that helps you run a Search Engine Optimization campaign for the best SEO tools for small businesses on your website.

It provides you with handy tools like keyword research, ranking tracking, rank history, rank alerts, and keyword rank.

It also includes a web crawler that can crawl your site for information on how well it ranks in SERPs. This tool is excellent because it provides everything you need to optimize your site’s rankings.

You can use Rank Math as a standalone plugin or integrate it into other SEO campaigns if you have one going on already!

Rank Math might not be the best SEO tool for small businesses, but its free features could be worth looking at before investing money in paid tools.

6) Google Analytics

Google Analytics is one of the best SEO tools for small businesses that can help you track everything from website traffic, keyword rankings, demographics, mobile use, and more.

Google will also send you a monthly report with all this data and tips on improving your site performance. The only downside is that it takes time to set up.

You’ll need to create a new account if you don’t have one, add your website’s domain name, and then configure things like goals, filters, custom reports, and other features before it’s ready for use.

However, once it’s set up, it’s an invaluable tool.

7) Ubersuggest: Free Keyword Research Tool

Best SEO Tools for Small Businesses
Source by Neil Patel.

Ubersuggest is a powerful and user-friendly keyword research SEO tool for small businesses that offers many features to help businesses optimize their online presence.

This free tool provides valuable insights into keyword search volumes, competition levels, and suggested keyword ideas.

With Ubersuggest, users can easily identify relevant keywords that can drive targeted traffic to their websites and improve their search engine rankings.

The tool also provides comprehensive SEO analysis, including backlink data, site audit reports, and competitor analysis, allowing businesses to gain a competitive edge in their niche.

Ubersuggest’s intuitive interface and extensive functionality make it an indispensable asset for businesses looking to enhance their keyword strategy and boost their online visibility.

Whether you are a small business owner or an experienced SEO professional, Ubersuggest is a must-have tool in your digital marketing arsenal.

10) Yoast SEO

One of the best SEO tools for small businesses is Yoast SEO.

Best SEO Tools for Small Businesses
Source by Yoast SEO.

Yoast SEO is a comprehensive WordPress plugin that offers a range of features to optimize your website for search engines.

It provides real-time analysis and suggestions to improve your content’s readability and keyword optimization.

With Yoast SEO, you can easily optimize your meta titles, meta descriptions, and URLs to enhance your website’s visibility in search engine results.

The plugin also helps generate XML sitemaps, manage breadcrumbs, and handle technical SEO aspects like canonical URLs.

Furthermore, Yoast SEO provides valuable insights into your website’s performance, including keyword rankings and click-through rates, enabling you to make data-driven decisions for your SEO strategy.

Its user-friendly interface and intuitive features make it an excellent choice for small businesses looking to improve their search engine rankings and attract more organic traffic.

3) Rank Tracker

Best SEO Tools for Small Businesses
Source by Rank Tracker.

Rank Tracker is a great tool for monitoring your company’s rankings. The rank tracker lets you track your company’s rankings in any keyword or industry.

It also has a graph that shows how your ranks change over time. This tool is one of the best SEO tools because it gives you many different reports and helps you stay on top of what competitors are doing.

For example, you can see who is getting more impressions than you in a particular industry, which might be helpful if they’re doing something better than you that can be replicated or improved upon.

4) SERP Simulator

The best SEO tool for small businesses for beginners is SERP Simulator.

This free keyword research tool will give you data on how your website ranks for your chosen keywords, what other websites rank well with them, and how many results there are overall.

You can also see which words in your content appear on search engine results pages (SERPs).

This tool doesn’t require registration or installation; it’s 100% free and takes seconds. It’s a great way for beginners to get a feel for what kind of competition they might have when going after a certain keyword.

5) Screaming Frog

The best SEO tools for small businesses on Screaming Frog is also one of the most important.

Because it’s so easy to use, it’s a perfect way for newbie marketers with no previous experience to get started.

Basically, you just copy-paste your website’s URL into its search bar, then sit back and watch as Screaming Frog quickly downloads all your content and parses it for valuable information that can help you understand what you’re doing wrong regarding SEO.

Using this tool when creating your first-ever keyword research list will give you an idea of what phrases people search for on Google.

If nothing else, at least this will provide some background knowledge about which phrases work best in digital marketing campaigns.


Search engine optimization (SEO) can be intimidating for small businesses, but with the right tools, it becomes more accessible and manageable.

We have explored the top 10 best SEO tools for small businesses and highlighted how they can be used for free.

These tools offer valuable insights, analysis, and optimization techniques that can significantly improve your website’s visibility and organic traffic.

Utilizing these best SEO tools for small businesses can level the playing field and compete with larger competitors in the online landscape.

From keyword research and competitor analysis to on-page optimization and backlink monitoring, these tools provide the necessary features to enhance your SEO efforts without breaking the bank.

Remember, SEO is an ongoing process, and these tools serve as invaluable resources to continuously monitor and improve your website’s performance.

So, take advantage of these tools, follow the best practices, and watch your small business thrive digitally and drive more traffic.

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