10 of the Best SEO Tools That are Free & How to Use Them

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How do you know what’s the best SEO tool to use? Which SEO tools should you invest in or consider free?

Here’s a quick breakdown of some of the most popular SEO tools on the market, including free and paid options, so you can start using them immediately to take your digital marketing business to the next level.

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In this article, I’ll share with you 10 of the best SEO tools for free and how to use them. So, let’s start…

10 of the Best SEO Tools That are Free

One of the most important components of a successful online presence is utilizing the right best SEO tools. There are many options out there, and some of the best tools are free.

Here are 10 of the free best SEO tools and how to use them to optimize your website:

Best SEO Tools
10 of the Best SEO Tools That are Free

Google Keyword Planner

The Google Keyword Planner is a free, easy-to-use tool for brainstorming new keywords and researching existing ones. It’s a popular choice among digital marketers because it’s simple, intuitive, and has a lot of features.

The Google Keyword Planner is an invaluable tool for any digital marketer. It’s free, easy to use, and packed with features that make it the perfect choice for keyword research. Here are three ways you can use the Google Keyword Planner to help your digital marketing efforts:

  • Brainstorming New Keywords:

The Google Keyword Planner allows you to quickly and easily identify and generate new keyword ideas. It provides detailed data on search volumes and related terms, giving you the insights you need to find the right keywords for your campaigns.

  • Researching Existing Keywords:

The Google Keyword Planner provides an invaluable resource for researching existing keywords. It allows you to compare different keywords, determine their level of competition, and identify which ones are worth targeting.

  • Tracking Performance:

The Google Keyword Planner also allows you to track the performance of your keywords over time. This helps you to identify which ones are driving the most traffic and conversions and adjust your campaigns accordingly.

  • Search for new keywords:

Enter what you’re targeting (e.g., online grocery shopping) and then select up to 10 related words or phrases (e.g., groceries online, buy groceries online, online grocery store). The tool will provide you with an estimate of monthly search volume, as well as ad cost estimates per click based on your keyword bids.

The Google Keyword Planner is a powerful tool for any digital marketer. With its easy-to-use interface and comprehensive features, it’s the perfect choice for anyone looking to make the most out of theirs.

Rank Math

Rank Math is a WordPress plugin that helps you run a Search Engine Optimization campaign for your website. It does so by providing you with some very useful tools like keyword research, ranking tracking, rank history, rank alerts, and keyword rank.

It also includes a web crawler that is able to crawl your site for all sorts of information on how well it ranks in SERPs. This is an excellent tool because it provides you with everything you need in order to optimize your site’s rankings.

You can use Rank Math as a standalone plugin or integrate it into other SEO campaigns if you have one going on already!

Rank Math might not be the best SEO tool but its free features could be worth looking at before investing money in paid tools.

Rank Tracker

Rank Tracker is a great tool for keeping an eye on your company’s rankings. The rank tracker allows you to track your company’s rankings in any keyword or industry.

It also has a graph that shows how your ranks change over time. This tool is one of the best SEO tools because it gives you many different reports and helps you stay on top of what competitors are doing.

For example, you can see who is getting more impressions than you in a particular industry, which might be helpful if they’re doing something better than you that can be replicated or improved upon.

SERP Simulator

The best SEO tool for beginners is SERP Simulator. This is a free keyword research tool that will give you data on how your website ranks for your chosen keywords, what other websites rank well with them, and how many results there are overall.

You can also see which words in your content actually show up in the search engine results pages (SERPs).

This tool doesn’t require any registration or installation, it’s 100% free, and it takes seconds to use. It’s a great way for beginners to get a feel for what kind of competition they might have when going after a certain keyword.

Screaming Frog

The best free SEO tool on this list, Screaming Frog is also one of the most important. Because it’s so easy to use, it’s a perfect way for newbie marketers with no previous experience to get started.

Basically, you just copy-paste your website’s URL into its search bar, then sit back and watch as Screaming Frog quickly downloads all your content and parses it for valuable information that can help you understand what you’re doing wrong in terms of SEO.

Using this tool when creating your first-ever keyword research list because it will give you an idea of what phrases people are actually searching for on Google. And if nothing else, at least this will provide some background knowledge about which phrases work best in digital marketing campaigns.

Google Analytics

Google Analytics is one of the best free SEO tools that can help you track everything from website traffic, keyword rankings, demographics, mobile use, and more.

Google will also send you a monthly report that includes all this data along with some tips on how you can improve your site performance. The only downside is that it takes time to set up.

You’ll need to create a new account if you don’t have one, add your website’s domain name, and then configure things like goals, filters, custom reports, and other features before it’s ready for use.

However, once it’s set up it’s an invaluable tool.

Neil Patel

Free keyword research tools will give you a better understanding of what people search for when they’re looking for your products or services.

Plus, it’ll help you get a jump start on your competition by getting a list of their keywords that you can use in your own marketing efforts.


SEMrush is one of the best SEO tools on the market. This can be used as a keyword research tool, but also for link building. It’s a paid product that provides an enormous amount of information about your site’s competition.

It will help you find out how many backlinks they have, what keywords they are ranking for, and their domain authority. The only downside is that SEMrush is a paid product so it doesn’t provide 100% free services.

However, there are some good free alternatives such as Google Adwords Keyword Tool, Ubersuggest, and Moz Keyword Explorer.


Ahrefs is one of the best SEO tools on the market. It provides the user with a variety of SEO tools & resources that will help you grow your search traffic.

Some of these free SEO tools include: – Keyword Research Tools – Link Metrics – Site Audit – Organic Research – Rank Tracker

Yoast SEO

Yoast SEO is an SEO platform that’s currently leading the industry in terms of SEO. If you’re looking for a company that offers quality, this is it. Here’s what you need to know about their services:

SEO tools free – It’s one of the best platforms out there, offering anything from data analysis to keyword research.

They do an excellent job at both digital marketing and search engine optimization, so they’re a valuable partner if you want your business page to have tons of visitors per day.


Each of these tools offers different insights into the health of your website and its search engine rankings.

With these 10 free SEO tools, you can craft a comprehensive and effective SEO strategy that will help you to drive more traffic and improve your website’s performance.

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